I build good systems for solopreneurs.

(emphasis on the good)

I work with rebellious people who aren’t afraid to go against the grain—because it means they’re staying true to who they are and what they need.

Marketing & Communication

  • Buttondown for newsletters

  • Mailerlite for lead magnets + marketing emails

  • Voxer for asynchronous client communication

  • Squarespace forms for inquiries

  • Airtable for lead and relationship tracking

  • Proton Mail for email

  • Trello for content ideas/tracking

  • Luma for events

Client & Project Management

  • TickTick for tasks/deadline tracking

  • Fillout for onboarding forms

  • Tidycal for meeting scheduling

  • Notion for client dashboards

  • Wavebox for managing multiple projects/accounts across different clients

  • Toggl for time tracking

  • Docusign for contracts

  • Kommodo AI for tutorials and screen recordings

Other helpful tools:

  • FLOWN for virtual coworking sessions

  • Found for invoicing and business banking

  • Anytime Mailbox for virtual mailbox/business address

  • Landscapes for twice/week co-writing sessions

My clients want their systems to align with their values, prioritizing ethics over efficiency—but I usually help them have both.

In practice, that has looked like:

  • Divesting from Google

  • Avoiding platforms and companies on the BDS list

  • Using AI sparingly/more intentionally

  • Focusing on accessibility and equity

  • Using platforms that prioritize privacy and transparency

Unfortunately, compromise is necessary in the world of tech—no company is perfectly ethical. But I always do my best to build good systems, in every sense of the word.

How I Use AI

Last updated MAY 28, 2026

I try to use AI sparingly in my business, and do my best to use it in a way that feels good to me.

While I avoid using Large Language Models (LLMs) like ChatGPT, Claude, and Google Gemini in my business, I do utilize AI to make work more accessible for me and my clients.

Here’s how I’m currently using AI:

  • I pay $4.99/mo for Voxer Pro+AI so I can auto-transcribe audio messages from clients into text (auditory processing is difficult for my brain).

  • I am experimenting with Kommodo AI — a screen recorder, transcriber, and SOP generator — so I can record tutorials for clients. I’m not currently paying for a subscription.

  • I also use AI software that was chosen and is paid for by some of my retainer clients; however, I do my best to uphold the same values I have in my own business while working in theirs. That means using it sparingly and almost solely for accessibility purposes, like generating transcripts.

I have not given any of these platforms permission to use my data to train their AI models.

Here’s how I’m not using AI:

  • I don’t use AI to create content. All my blog posts, newsletters, and 1-1 emails are written (or spoken) by me—em dashes and all!

  • I don’t use AI to give systems recommendations. That comes from years of experience and knowledge.

  • I don’t use AI for research. Not even the little AI summaries at the top of Google…Gemini, you ignorant bitch!

As the use of AI continues to become more and more common, you’re allowed to resist or “give in” in whatever ways feel most aligned with your needs and values. Overall, I believe it’s important to continue questioning the norms of AI adoption; and to use it as intentionally and responsibly as possible.